Sports Media Limited is a sponsorship consultancy, media sales and management agency that works with asset owners, rights holders and brands.
What we do
- Provide sponsors and rights-holders with solutions for achieving their commercial and marketing objectives, generating revenues, delivering mass television exposure and creating B2B opportunities through the platform of sports, media and entertainment
- Help asset owners develop sustainable forms of ancillary revenue through sponsorships, partnerships with brands and other marketing initiatives
Our History
2002
Management buyout of Sportsworld Media Group PLC. by Keith Impey, Marcus Wight and Prem Bhatia
2003
Renamed Sports Media Limited / Sponsorship Media, with offices in India and the UK
2007
Havas buys out Sports Media Limited, UK; resource sharing arrangement with Sports Media Limited, India
2011
Marcus, Prem and Keith set up Phar Partnerships; with offices in London, Singapore, KL, Bangkok, Jakarta and Manila
Address
No. 334
5th Cross, 5th Main,
1st Block
Koramangala
Bangalore – 560 034
India
5th Cross, 5th Main,
1st Block
Koramangala
Bangalore – 560 034
India
Telephone
+91 80 4115 0099
Given above are some select examples of our consultancy services. To know more about them, please click on the respective thumbnails.
Sports Media Limited was appointed in 2011 as the media and retail consultant to Bangalore Metro to help create sustainable ancillary revenue streams. These ancillary revenue streams cover all non-ticketed sources like Advertising, Branding, Retail, Naming Rights, Sponsorships, Partnerships, Merchandising, Memorabilia, Co-branding , Experiential Marketing and Events.
The scope of work in this assignment covers : Asset identification and audit, Infrastructure planning and requirements, Commercial Structuring, Packaging of rights and entitlements, Creation of commercial packages, Pricing and payment terms, Go to Market strategy, Marketing, Legal and documentation, Bid and Tender process management.
LG-ICC
Sports Media Limited was appointed by LG Electronics to negotiate the acquisition of the Global Partnership rights of the ICC (International Cricket Council) for the period 2008-15. Financial modelling, Bid structure, Returns Evaluation, Rights and assets portfolio and Contract negotiation were some of the areas in which we provided our provided strategic inputs and advisory services, that helped in the successful acquisition of the rights.
Sports Media Limited also created and implemented the award winning Lead XI, LG Electronics' global EMP (Exclusive Marketing Programme).
LG Lead XI
Our approach conceptualizing an EMP for LG Electronics rested was driven by creating a global marketing programme that would deliver on the following parameters : Intrinsic to an ICC event, globally relevant; participation by all LG markets , Long term property, Flexibility in execution across different markets and Worldwide television exposure.
Global Recognition
The LG-ICC sponsorship case study judged as one amongst the Top 20 in the world, by "Sponsorship Works".
"Sponsorship Works" is the only publication in the sport business industry globally, that offers current and best practice case studies across multiple sports from around the world. "Sponsorship Works" is published by the SportBusiness Group, the world's leading supplier of information, media and B2B marketing services to the sports industry.
Events
Working and liasing closely with the ICC, we are also responsible for managing the entire portfolio of sponsorship deliverables to LG Electronics. These include Branding and exposure, The EMP, Ticketing and Hospitality, In-stadia activations and Merchandising.
Force India
SML was responsible for sourcing sponsorship for Force India and brought on board Kanyan Capital, a fast-growing international investment private equity company, who wanted to gain exposure and establish its presence in the Indian market through the high profile platform of Force India.
Microsoft - Corporate Challenge
SML (along with DNA Entertainment Networks) conceptualized and created Corporate Challenge, India's first inter-company televised race. This being the only event in the country bringing together companies from across domains, scale as well as hierarchies, was an ideal platform for Microsoft to engage with its key target audience. Sports Media Limited facilitated Microsoft's association with this property as the title sponsor.
Hero MotoCorp
When Hero MotoCorp (formerly known as Hero Honda) wanted a platform to connect with college students across the country, SML (along with DNA Entertainment Networks) conceptualized and created Campus Rock Idols, India's first national level inter - college music festival. With 500 + bands across multiple cities, 100,000 plus attendance figures and world class production, this annual property brought together youth from hundreds of colleges across India on to one platform. Hero MotoCorp has been the title sponsor of Campus Rock Idols for all editions till date.
Research
Sponsorship Research Services (SRS), a group company of SML, is engaged in the field of measuring RoI in sponsorships / mainline advertising spends.
CRICTRAC, a research based tool is the first product from SRS aimed at measuring efficacy and efficiency in spends for brands across various media assets that cricket has to offer from sponsorship, to on-air graphics, to A boards. Data driven consumer research tracks everything from building brand salience scores to the effect on propensity to purchase product.
Sports Media Limited works with rights-holders as well as brands to help them with solutions for achieving their commercial and marketing objectives through the platform of sports and entertainment. The above links have a list of rights holders and brands with whom we have been associated with, past and present.
Please click on the respective thumbnails above to know more about our affiliations across different verticals of the business.
Phar partnerships
Phar Partnerships, a group company with a presence in 7 countries works with rights holders, brands as well as talent to deliver long term commercial value to its clients, whether it be creating sustainable ancillary revenue streams, driving brand value or developing careers. Phar's client list includes Rights holders and brands like Manchester Arena, AirAsia, The Premier League, Transport for London, The Eden Project, Jockey Club, Expedia, Malaysia Tourist Board, Stihl and talent like Iain Percy, Christine Ohuruogu and Mike Brown.
MIMC
MIMC is a specialized services agency co-owned by SML, with a focus on creating long term ancillary revenue streams for mass transit and transport systems through Advertising, Branding, Sponsorships, Partnerships, and other marketing initiatives. MIMC also has a specialized retail division, which works with asset owners towards effectively leveraging real-estate/space through a structured and organized retail framework. The experience and expertise across different verticals are all dovetailed in to one coherent unit, to provide a one-stop, single source entity to mass transport systems.
To know more about MIMC, please get in touch with ajay.sharma@sportsmedialimited.com
SRS - Crictrac
Sponsorship Research Services (SRS), a group company of SML, is engaged in the field of measuring RoI in sponsorships / mainline advertising spends.
CRICTRAC, a research based tool is the first product from SRS aimed at measuring efficacy and efficiency in spends for brands across various media assets that cricket has to offer from sponsorship, to on-air graphics, to A boards. Data driven consumer research tracks everything from building brand salience scores to the effect on propensity to purchase product, CRICTRAC clients include leading names in Infrastructure, Durables, Fashion, Automobiles, Media, Telecom, Banking, Broadcasting, Petroleum, IT etc.
To know more about SRS-CRICTRAC, please get in touch with ajay.sharma@sportsmedialimited.com